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    Brand Communication & Media Specialist (w/m) 100%

    Franke Schweiz AG

    Franke Schweiz AG, CH-4663 Aarburg

    Grossunternehmen

    750 Angestellte (Schweiz)
    13000 Angestellte (global)

    Temporär: Nein Pensum: 100%
    CH-4663 Aarburg Sprache: en

    Original Inserat / Bewerben

    Homepage

    About Franke

    We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic
    kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee
    making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new
    perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

    The Franke Home Solutions division is the world’s leading provider of smart systems for domestic kitchens. Drawing on
    a long history of reliability and expertise, we help our partners enhance their businesses and provide outstanding
    kitchen and cooking experiences to our consumers by offering complete solutions for food preparation and cooking.

    About the job

    As Brand Communication & Media Specialist you coordinate and support the implementation of the communication and media
    strategy towards the key markets.
    You understand the market needs from a consumer and customer perspective, working with the other members of the
    Central Marketing team to ensure that centrally developed communication assets fit to our local market activation needs.

    In this position you report to the Head of Advertising & Communication and you are located at headquarter of Franke
    Home Solutions in Aarburg/Switzerland.

    Your responsibility

    - You cooperate strongly with the Central Advertising and Communication team to develop and execute the communication
    strategy, with focus on media planning, Media KPIs definition and monitoring
    - You coordinate the selected media partner agency, including managing and optimizing the assigned marketing budget
    - You act as a Brand ambassador, building and defending the brand equity and making sure the guidelines are respected
    - You benchmark the competitors and collect relevant insights and trends to develop unique, differentiated, and
    relevant media campaigns
    - You revise campaigns content (visual assets and copy) to ensure media campaigns run with valid and effective content
    - You share best practices with the global marketing community

    Your profile

    - Bachelor or Master’s degree in Communication or Marketing
    - At least 5 years of relevant working experience in Media Planning and measuring, offline and online
    - Passion and experience in communication, digital and social media marketing, public relations
    - Good writing and editing know-how
    - Analytic approach
    - Results orientation
    - Effective communicator and strong customer and consumer orientation
    - Capability of getting things executed and natural open mindset to new ideas
    - Writing and speaking excellent English
    - Writing and speaking Italian, German or French languages is considered a plus
    - Open to international travel (approx. 10%)

    What we offer you

    - Attractive and modern employment conditions
    - Flexible working hours
    - At least five weeks of vacation
    - A wide range of training and learning opportunities
    - A wide range of fringe benefits (from health insurance discounts to leisure activities)

    Ready to apply? Make your mark. Join us.

    Silvia Weber, Country Head of HR Switzerland, is looking forward to receiving your complete application.

    For more information see: www.franke.com

    Important information for all executive search companies, headhunters and HR consultants

    The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career
    opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a
    valid written recruitment agreement related to the position in question shall be deemed the sole property of our
    company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement,
    no fee will be paid.

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